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WebPushNotification.com
https://www.webpushnotifications.com/

Compare top web push notification platforms: OneSignal vs. PushCrew (VWO Engage) vs. Webpushr


We can understand that selecting a web push notifications API for your web app can be a daunting process. With so many choices out there, it can be difficult to choose the best platform that offers a good balance between features you need, your budget and your integration constraints. To make this selection easier for you, we conduct a detailed lab test of more than 20 different platform in our internal lab to shortlist and finally rank based on a pre-set list of criteria. We then publish our results on a monthly basis so people like you have a single reference that can help you make an informed decision. Below is a summary of our results. You can also read more detailed customer reviews to get additional insights.

If you are just starting out with push notifications, please try out our push demo inside the dial pad on this page to see how these notifications work. You can also try our additional HTML push notification demo to see more use cases.

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Product
Price Per Month
(50K Subscribers)
See It
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Overall
Rank
?Our final rank based on a multitude of factors such as features, pricing, ease-of-use, enterprise scalability, customer reviews, customer support, etc.
Load
Shield
?We expect vendors to pre-load images associated with the message to their CDNs before the push notification is sent out to shield original website (or their CDN) from image load requests. This is particularly important for push messages sent out using APIs or WordPress Plugins. If this is not supported then the original website will either face higher load (slow load times) immediately after a push message is sent out - OR higher CDN costs .
Browser
Footprint
?We expect vendors to keep all JavaScript (JS) files that are loaded and run on end-user browsers, such as SDK and Service Worker files, to be lightweight and minimalistic. Bloated and excessive JS code creates unnecessary overhead and compromised user experience. Excessive JS also indicates unnecessary or questionable tasks (such as user tracking, etc.) being performed that do not need to be performed in order to enable web push. We use the combined size of all JS files in KB, when minimized, as a proxy for this indicator. Lower size is better.
Opt-in
Funnel
?We expect vendors to show the funnel associated with the opt-in process. We expect vendors to show how many users are prompted to accept notifications (via custom or native prompt) and how many of those accept to receive push notifications - both as a percentage of total visits.
Data Privacy
?We expect vendors to not sell customer data to any third party company including Advertising companies for any reason. We also expect vendors to not sell any aggregation of data including meta data. This comparison is based on a simple question: Is this vendor actively selling or has, in the past, sold any customer data to advertisers? If the answer is yes, we mark it as a red dot. If the answer is no, we mark it as a green dot.
Data Storage
Transparency
(Server-side)
?We expect vendors to fully disclose all user/visitor data that is stored on their servers. This information should be clearly listed on publicly accessible privacy policy page.
Data Storage
Transparency
(Client-side)
?We expect vendors to fully disclose all data that is stored in users browsers in form of cookies, local storage, sessions storage & Web Database. This information should be clearly listed on publicly accessible privacy policy page.
HTTP
Support
?Web Push Notifications are not supported by non-HTTPS sites. Push companies offer custom subdomains for non-HTTPS sites so that site visitors are able to see a popup window to the custom subdomain at the time of opt-in. Keep in mind that when push message is received by a subscriber of non-HTTPS site, it shows as sent by the custom subdomain.
User
Segmentation
?Being able to create audience groups that can be later used to send targeted push campaigns. Example: Send a promotional discount message to visitors from a specific country, who have previously visited a specific page.
Safari Mac
Support
?For a non-HTTPS site, we expect the push notification company to offer a shared P12 certificate and, as a result, a seamless Safari integration. For HTTPS sites, we expect companies to let site owners upload their custom P12 certificate because shared certificate should not be used by HTTPS site owners. Keep in mind that if your site is HTTPS, you will need to make an Apple Developer account (which costs $99/year paid to Apple directly) to create a custom P12 certificate. The entire process is simple and should not take more than 1 hour from start to finish.
Large Image
Support
Unlimited
Subdomains
Unlimited
Team Members
Unlimited
Notifications
Unlimited
Websites
Conversion
Tracking
?Being able to set an event, such as a page visit, as a conversion goal before a push notification message is sent out.
Event Based
Auto Push
?Being able to set automation rules where a pre-composed web push notification is sent out anytime someone triggers a pre-defined event such as a specific page load. Example: send out a warm welcome message any time someone signs up to your website.
Advanced
User Analytics
Custom
User Attributes
?Being able to add custom subscriber information from your internal CRM systems (such as User ID, Name, E-mail, Phone, etc.) to each subscriber so push notifications can be sent based on Custom Attributes.
Emoji
Support
Custom
Branding
Custom
Optin Prompt
Webpushr
FREE
See It

[Our Top Recommendation]
Rank: 1
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Pushnami
$1000
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Rank: 2
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iZooto
$400
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Rank: 3
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VWO (PushCrew)
$252
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Rank: 4
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PushAlert
$249
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Rank: 5
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Aimtell
$99
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Rank: 5
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OneSignal
$149
See It

[Not Recommended. See detail below.]
Rank: 6
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🟢 = Capability is Available; 🟠 = Capability is Partially Available; 🔴 = Capability is Not Available; ⚠️ Alert. Perform due deligence before selection

Feature comparison between OneSignal vs. PushCrew (VWO Engage) vs. Webpushr

Webpushr continues to offer and expand on it's best-in-class features & flexibility to integrate with 3rd party platforms such as WordPress, WooCommerce, Zapier, etc. It's ease of use makes it a great tool for marketers who are just starting out to use web push or for customers who are actively looking to switch to a better push platform. As outlined in the detailed comparison table above, it continues to be the only vendor to offer:

  • An unparalleled free plan for upto 60000 active subscribers with all features included. There is no other platform that offers such a generous and complete free pricing tier.
  • Critical features such as Load Shield and visibility into Opt-in Funnel that are must-haves for all types of publishers.
  • A completely transparent and easy-to-understand data protection & privacy policy with no current or prior affiliations/partnerships with advertising & data brokerage companies

    • Please tell us what you think

    Why is Webpushr better than OneSignal?

    OneSignal has been around for more than 5 years. It is also therefore the current market leader. However, based on our extensive research and in-house lab tests, we believe that Webpushr is a significantly better option because:

    • Unlike OneSignal (that has sold customer data in the past), Webpushr guarantees to never sell customer data to any 3rd party company (incl. advertising companies)
    • Webpushr is the only push vendor to serve all images associated with push messages sent via third party integration (such as WordPress Plugin, REST API, etc.) through its own content delivery network (CDN). This results in significantly lower load and networking associated cost to publishers. We call this feature as "load shield" in our comparison table above.
    • Webpushr is the only push vendor to provide highly detailed analytics on the full optin funnel. This includes showing you the push optin rate as a percentage of total prompt impressions as well as the total user sessions. The starting point for OneSignal, on the other hand, is your total push subscribers. OneSignal does not provide any visibility to how many users are either not able to (because the browser or OS does not support push technology) or actively dismiss to receive push notifications. OneSignal therefore leaves publishers in dark in terms of why, where and how many visitors are not opting in to receive push notifications.
    • Unlike OneSignal, Webpushr's pricing model is strictly month-to-month. There are no pricing related surprises and annual contracts involved.
    • Webpushr is 70% to 90% cheaper than Onesignal. See Webpushr's Pricing.
    • Webpushr offers an intuitive and easy to use dashboard, as well as a better designed WordPress Plugin.
    • Webpushr offers advanced features such as conversion tracking (to directly measure ROI) that is currently not offered by OneSignal.
    • See a detailed comparison table between Webpushr & OneSignal in the table above.

     

    Why we do NOT recommend OneSignal?

    ⚠️CAUTION⚠️ We have found serious privacy concerns with OneSignal as part of our extensive lab tests. OneSignal has previously actively sold customers' data. While it claims to not sell customers' data any longer, we noticed highly questionable & unauthorized data-collection code getting injected to all of our test sites after we integrated OneSignal. We find this to be absolutely unacceptable. See screenshot below: (dated August 27th, 2020)

    The last screenshot above points to a JS file hosted on a seemingly benign domain, tynt.com, but it contains an extensive JS code that is owned by 33Across Inc. which is a data brokerage firm with a focus on Advertising and User Targeting.

    Most publishers know of ShareThis.com to be a social widget company, but it also actively sells it's data to Advertisers and third-party data brokerage firms. Source

    As part of our extensive tests, we are now able to conclude that OneSignal has an active data-selling partnership with various partners, including Sharethis, 33Across Inc. and possibly other data brokerage firms. We find this sneaky activity by OneSignal to be completely unacceptable and incredibly unfortunate. This also forces us to drop OneSignal from our list of recommended vendors.

    OneSignal's enterprise plans also require an annual contract for discounted pricing. Other push vendors, such as Webpushr, do not lock you into any type of annual contracts while offering better pricing.

    While it is free for small publishers, the cost of using OneSignal increases dramatically (from $0 to $100+) the moment you exceed 30K subscribers.

    How customers reviewed OneSignal, PushCrew & Webpushr

    You can see more detailed customer reviews below:

    Frequently Asked Question

    Why did we pick 50K subscribers as reference for cost comparison?

    Based on our research, we believe that 50K represents the average subscriber count for most websites that use web push notifications today. Although OneSignal offers a free pricing tier, we decided to ignore it as most customers will surpass that limit in less than 12 months. We therefore recommend that you consider cost at 50K subscriber for any budgetary planning purposes

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